Jeff Coghlan

Matmi Founder. Gamification Geek. Futurist

Jeff is a regular speaker at a variety of events across the World including Casual Connect, Develop, TIGA, TEDx, SASCON, GSUMMIT, AR Conference, ICE gaming, IAB, Digital Picnic, Launch Conference and Festival of Games. As a digital strategist, Jeffs’ opinions (not always mainstream!) have been sought by clients, events, conferences, broadcasters and major advertising agencies Worldwide including TBWA, Publicis Modem, Sapient Nitro, McCann, WDMP and RKCR /Y&R. In partnership with these agencies he has generated millions in client revenue and has created digital campaigns for celebrities including Lily Allen, Gorillaz, Iron Maiden and Warwick Davis in the critically acclaimed app Pocket Warwick. His work at Matmi led to his appointment on the board of Creative England in addition to work within the EU commission. As a digital industry veteran his knowledge has regularly been sought by global technology companies including Microsoft, Sony Playstation, DELL and SEGA. Jeff’s clear passion and determination to embrace and understand emerging technologies helps keep Matmi ahead of the curve and he looks forward to the next evolution of digital where it seamlessly merges with the physical World. He believes that we can solve the Worlds’ problems if we use technology to engage, inspire and educate, but he warns that the same technology in the wrong hands could enslave us all. Interesting times’.